Japan Only
Posted February 25, 2008
By admin
Why is it that some top Japanese brand mobile phones or gadgets are limited or available only in Japan?
I have noticed that brands like Softbank, which sells eye-catching models for most female teenagers like a phone designed with popular sanrio characters are only available in Japan. Plus, their gadgets are always equipped with high technological features(i don't know what you call it.)
Why aren't they selling it outside Japan? If they did, they could be at the top of the world right now.
There are a few reasons:
The Japanese market is huge when it comes to mobile phones, customers sign up on long-term contracts for new phones which makes it profitable. The rate at which people jump contracts and pay penalties is also high so that there are always a lot of new phones which will be snapped up.
Japanese phone companies often try out new features in their domestic markets before trying them on other markets.
They wean out the successful features before trying them abroad.
Sim cards in Japan are specific to phone companies, so that the same phones cannot work abroad.
There are also rules in Japan for sending new technology overseas (e.g. to China), especially manufacturing, so sometimes new technology release is delayed.
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