Press Kit
Posted November 11, 2010
By admin
Media Press Kit or Business Plan for Single Event?
I am putting together a single one day professional wrestling event in Florida this January. It will be a fairly large event (promotion and advertising spanning three months) and the event will be held in a large venue.
I have a person interested in putting in money to help with the event. My question is, should I put together a business plan or a press media kit and just include some information that would be used in the business plan. I don't think that ALL of the information used in a business plan is necessary and think a good put together media kit would be sufficient. What do you think?
You are absolutely right. What your press kit should focus on is on what you do and what you hope to accomplish, who is doing it (info about the organizers) and why you are doing it. Not to mention the obvious like when and where the event will take place.
Here's what your kit should include:
- a media release about the event
- a one to two backgrounder sheet
- contact information
Best of luck!
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